RESEARCH
Creating Knowledge. Driving Impact.
Research at MDI Murshidabad is an integral part of our academic environment, connecting management theory with real-world business challenges and emerging issues affecting organisations and society.
Our faculty members engage in research across diverse areas of management, contributing to knowledge through scholarly publications, case studies, conferences, and academic collaborations. The Institute encourages research that is rigorous, relevant, and capable of creating meaningful impact for business and society.
Research Publications
Faculty members at MDI Murshidabad actively contribute to research and publications in leading academic and professional platforms. Their research covers contemporary areas of management and addresses emerging business, economic, technological, and societal challenges.
Research and publications Faculty wise:
- Pal Bikramjit, “Business -to-Rural (B2R) and Rural-to-Business (R2B) E – Commerce Models”, Empirical Economics Letters, 22 (Special Issue 3), September 2023, pp. 53 – 58.
- Pal Bikramjit, “Industrial 4.0 and E – Commerce: The Digital Transformation in the Banking Industry”, Empirical Economics Letters, 21 (Special Issue 3), December 2022, pp. 11 – 22.
- Fernades Semila, Panda Rajesh, Venkatesh V.G, Swar Biranchi Narayan and Yangyan Shi. (07/2022) “Measuring the Impact of Online Reviews on Consumer Purchase Decisions – A Scale Development Study” in Journal of Retailing and Consumer Services (ISSN: 0969-6989, Scopus/ABDC-A, ABS-2*).
- Swar Biranchi Narayan and Panda Rajesh. (05/2021) “Online Retail Service Quality: Scale Development and Validation” Vision-The Journal of Business Perspective (Scopus/ABDC-C).
- Title of the Case: Hedging the Interest Rate Risk: The Exim Bank’s Way
Citation: Srikanth, M., Chetan, G. K., & Perumandla, S. (2026). Hedging the interest rate risk: The Exim Bank’s way (Case No. W48456; Teaching Note No. W48457). Ivey Publishing. https://www.iveypublishing.ca/s/product/hedging-the-interest-rate-risk-the-exim-banks-way/01tOF00000CFRQnYAP - Biswas, A. D. A., & Chetan, G. K. (2025). Asset quality, CSR, and profitability nexus in Indian banks: The moderating impact of CSR. IIMB Management Review. Advance online publication.
https://doi.org/10.1016/j.iimb.2025.1006
- Shaikh, J. M., & Jagadale, S. (2026). Consumption as disempowerment: enduring tradeoffs and eroding social capital in subsistence context. Journal of Consumer Marketing, 1-16. (ABDC A, CABS 1, Q1). https://www.emerald.com/jcm/article-pdf/doi/10.1108/JCM-11-2025-8564/11808150/jcm-11-2025-8564en.pdf
- Jagadale, S. R., & Shaikh, J.M. (2025). Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India. Journal of Macromarketing. (ABDC A, Q2, CABS 2). https://doi.org/10.1177/02761467251318608
Journals
- Neeraj Singhal, (2025), “Strategic Framework for Embedding Sustainable Development Goals (SDGs) in Business Schools”, Advances in Consumer Research, 2 (1), pp 177-184, ABDC, B
- Neeraj Singhal, Paul P (2025), “Examining the Impact of ESG Performance on the Brand Value of Indian Firms”, Academy of Marketing Studies Journal, Vol 29 (S2), pp 1-8, ABDC, B
- Nagalakshmi, M. V. N., Sai Sri Charan, Y. V. N., Udayakumar, S., Ganapathy, S., Jain, N., & Kadyan, J. S. (2025). Sustainable marketing: Decoding green branding’s impact on consumer perceptions, trust and purchase intentions. Advances in Consumer Research (ACR), 2(3), 1120–1127. (ABDC-B)
https://acr-journal.com/article/sustainable-marketing-decoding-green-branding-s-impact-on-consumer-perceptions-trust-and-purchase-intentions-1128/ - Gupta, P., A, A., Singh, R., Kaur, H., Subramanian, N. & Jain, N. (2025). Optimizing Cryptocurrency Trading Strategies through Artificial Intelligence and Blockchain Integration: A Multi-Model Framework for Predictive Analytics. Advances in Consumer Research, 2(3), 1102-1110. (ABDC-B)
https://acr-journal.com/article/optimizing-cryptocurrency-trading-strategies-through-artificial-intelligence-and-blockchain-integration-a-multi-model-framework-for-predictive-analytics-1125/
- Gann, N & Mohanty, P. (2019). On Passion & Sustainable Leadership: Personal & Organizational Outcomes in India. Indian Journal of Industrial Relation, 54(3), 541-553
- Gaan, N. (2016). Universal Endorsement of Values and Impact on Employee Engagement. Indian Journal of Industrial Relation, 51(3). [TAYLOR AND FRANCIS DATABASE]
- “Revisiting Economic Growth and Steel Consumption: Evidence from India published in ” Indian economic journal: the quarterly journal of the Indian Economic Association” December 2022, ABDC –B category, ISSN: 0019-4662, DOI: 10.1177/00194662221137264 ( with Paul P.)
- “Analysing the Customer Satisfaction Index of E-banking Using Kano (1984) Model Framework” in Global Business Review, Sage publication (ABDC-C, Scopus cite core: 2.1, 2020) ( with Paul, P., Giri, G. & Haque, M.M.)
Publications:
- Singhal, N., P. Paul, and S. Giri. (2025) “ Impact of Environmental, Social, and Governance Factors on Firm Efficiency: The Indian Service Sector Perspective.” Business Strategy & Development 8, no. 3: e70187. https://doi.org/10.1002/bsd2.70187.(CiteScore 5.5 ,Scopus Q1 ,JIF 4.2)
- Saini, S. & Singh, J. (2020). A Link Between Attitudinal and Behavioral Loyalty of Service Customers. Business Perspectives and Research, 8(2):205-215. https://doi.org/10.1177/2278533719887452
- Saini, S. & Singh, J. (2020). Managing Consumer Loyalty-An expanded model of Consumer Experience Management and Consumer Loyalty. International Journal of Asian Business and Information Management (IJABIM), 11(1): 21-47. DOI: 10.4018/IJABIM.2020010102
Selected Publications
- Determinants of Dividend Payment Decision: A Study of Companies in India’s Power Sector. AAYAM: AKGIM Journal of Management (Indexed in Cabell’s , Proquest) 8 (1), 33-40, June, 2018.
- Impact of Cash Holding on Foreign Institutional Holding in Large Manufacturing Companies in India: An Empirical Study. DLSU Business & Economics Review (Indexed in Scopus, Ebsco) [SNIP Value (Scopus) 0.375] , 28 (2), 142-151, January, 2019.
- Rai, S. S., Jasrotia, S. S., Chib, S., & Giri, S. (2025). Blockchain adoption for transparent and sustainable retail supply chain performance. The International Review of Retail, Distribution and Consumer Research, 35(5),1–22. (CiteScore 6.9 ,Scopus Q1 ,I F 3.0)
- Singhal, N., Paul, P., &Giri.S.( 2025).Impact of Environmental, Social, and Governance Factors on Firm Efficiency: The Indian Service Sector Perspective. Business Strategy & Development.8(3), 1-18 (CiteScore 5.5 ,Scopus Q1 ,I F 4.2)
- Multiple stakeholder views and Expatriate Adjustment
- Coping with the host environment and Work-Life challenges
Referred Publications
- Panchamia,.J, Abichandani, Y., Arora. R. (2025) Navigating the COVID-19 crisis: a study of healthcare leadership response in India and the USA. Journal of Health Organization and Management (ABDC-B/SCOPUS Q1).





