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(2025-27)

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Dr. Pinku Paul

Professor and Area Chairperson – Accounting and Finance
Chairperson, Strategic MoUs and Institutional New Initiatives
Chairperson, Online PGDM Programme

Profile

Dr. Pinku Paul is MBA, M.Com, PhD. in Business Administration. She is UGC NET qualified. Her research interests are in behavioral finance, working capital management, supply chain finance, ESG and sustainability, e-banking, and value chain. She is involved in teaching subjects such as Management Accounting I and II, Investment Analysis & Portfolio Management, Supply Chain Finance, and Corporate Finance. She has authored several papers which have been published in books, national and international journals of various repute. She has also authored several books and edited books with publishers of repute. She has published case studies in Ivey Publishing, Canada, Sage Business Cases, and The Case Center UK. She has been involved in conducting MDPs and consulting works for companies such as MSTC, FSNL, LIC, and several Open MDPs. She has also worked as a Management Trainer in the World Bank Second India Development Market Place 2007 project. She has guided Ph.D. Scholar. She has been awarded Best Professor in Financial Management in 2015 during the 23rd Business School Affaire & Dewang Mehta National Education Award. She has also received the Best Researcher Award for the years 2021-2022 and 2022-2023 at Management Development Institute Murshidabad.

She teaches the core courses Management Accounting-I, II and, Corporate Finance. She also offers the elective Investment Analysis and Portfolio Management and Supply Chain Finance.

Course Name: Management Accounting- I (Core)

Project work:

Analysis of Financial Statements of the Companies

Objective:

To study the financial statement of the companies and state their financial health.

Group Exercise:

Each Academic Group selects its own Industry, chooses three companies from the Industry, and performs financial statement analysis by using tools such as comparative, common size, trend, and ratio analysis.

Course: Investment Analysis and Portfolio Management (Elective)

Project works:

Fundamental Analysis of a Company, Construction of Portfolio,Evaluation of the performance of the Portfolio

Objectives:

To develop skills to construct a portfolio by understanding the objective of investment and the models of Portfolio construction.
To develop skills to evaluate the performance of the portfolio by using different performance evaluation indexes.
Using Bloomberg for data collection and analysis.

Group Exercise:

Each Group has been assigned the Project work and they do the project work and make the presentation for the same.

Publications:

  • Singhal, N., P. Paul, and S. Giri. (2025) “ Impact of Environmental, Social, and Governance Factors on Firm Efficiency: The Indian Service Sector Perspective.” Business Strategy & Development 8, no. 3: e70187. https://doi.org/10.1002/bsd2.70187.(CiteScore 5.5 ,Scopus Q1 ,JIF 4.2)
  • Paul. P. (2025). The role of supply chain finance in enhancing financial performance: Evidence from personal and home care product industry. Investment Management and Financial Innovations, 22(2), 77-85. doi:10.21511/imfi.22(2).2025.07 (CiteScore 2.8, Scopus Q2, UGC-CARE Group 2)
  • Paul P (2025), “A Study of Multilayered Profitability Analysis by Using DuPont Model: Evidence from Indian Pharmaceutical Industry”, Global Business Review, Sage Publication, Vol 26(2), pp.408-420. Published online, https://doi.org/10.1177/0972150921993056, (ABDC-B, Q1-Scopus, Cite score-12.5, JIF-2.0, UGC Care)
  • Paul. P & Mitra. P. (2024), “ Revisiting Economic Growth and Steel Consumption: Evidence from India”, The Indian Economic Journal, Vol-72(3), pp-427-441, Sage Publication, Published online https://doi.org/10.1177/00194662221137264, (ABDC-B, Q2-Scopus, CiteScore-1.6, UGC Care).
  • Paul P. (2024). Singhal, N., Paul, P., Giri, S., & Taneja, S. (2024). Corporate Social Responsibility: Impact on Firm Performance for an Emerging Economy. Journal of Risk and Financial Management, 17(4), 171. https://doi.org/10.3390/jrfm17040171, (ABDC-B, Scopus-Q-1, CiteScore-5.5)
  • Paul P., Bhattacharya S.,(2024), Impact of banking functions on online investment intention in India: Examining the mediating role of service experience, Investment Management, and Financial Innovations, Vol 21(1),131-145, (ABDC-B, Scopus). doi:10.21511/imfi.21(1).2024.11, (CiteScore 2.8, Scopus Q2, UGC-CARE Group 2)
  • Paul P (2023), Impact of Capital Structure on Firm Performance: Evidence from Indian Manufacturing Industry”, The IUP Journal of Accounting Research & Audit Practices, Vol 22, No. 3, https://iupindia.in/ViewArticleDetails.asp?ArticleID=6427, (ABDC-C, UGC Care).
  • Paul, P., Giri, S., Mitra, P., & Haque, M. M. (2022). Analyzing the Customer Satisfaction Index of E-banking Using Kano (1984) Model Framework. Global Business Review, Online first. https://doi.org/10.1177/09721509221093892, (ABDC-B, Q1-Scopus, Cite score-12.5, JIF-2.0, UGC Care)
  • Giri, S, Paul. P. & Mitra, P (2022), Understanding The Performance Of Indian Steel Industry: A DEA Approach, Materials Today: Proceedings, Elsevier, Volume 48, Part 5, 2022, Pages 1517-1522, ScienceDirect, Published online, , https://doi.org/10.1016/j.matpr.2021.09.424, (Scopus-Q1, Cite score-3.2, UGC-CARE )
  • Paul P., Mitra P. Haque M. M (2019), Cost-Volume-Profit Analysis and the Dance Class Business Journal of Services Research, Volume 19 Number 2 (Oct. 2019 – March 2020), https://www.vedatya.ac.in/product/cost-volume-profit-analysis-and-the-dance-class-business-pinku-paul-paroma-mitra-mukherjee-moon-moon-haque-vol-19-no-2/ (ABDC-C, EBSCO Host, ProQuest, UGC Care),
  • Paul P., & Mitra P. (2018), Analysis of the Effect of Working Capital Management on Profitability of the Firm: Evidence from Indian Steel Industry, Asia-Pacific Journal of Management Research and Innovation, 9, 14(1–2) 32-38, DOI: 10.1177/2319510X18812142.

Case study Publication

  • Paul P (2025), “Risk-Return Analysis in Fund Investment”- Case Study, SAGE Publications: SAGE Business Cases Originals. Online ISBN: 9781071958100, DOI: https://doi.org/10.4135/9781071958100.
  • Paul P (2024), “Evaluation of Mutual Funds’ Performance (B) – Risk-Adjusted”- Case Study, Ivey Publishing, Product No: W38330, Ivey Business School, Ontario, Canada.
  • Paul P (2023), “Delineating Efficient Frontier”- Case Study, SAGE Publications: SAGE Business Cases Originals. Online ISBN: 9781071913833, DOI: https://doi.org/10.4135/9781071913833
  • Paul P (2023), “Multilayer Profitability Analysis using DuPont Model”- Case Study, SAGE Publications: SAGE Business Cases Originals. Online ISBN:9781529611366, DOI: https://dx.doi.org/10.4135/9781529611366
  • Paul P (2021), “Evaluation of Mutual Funds’ Performance”- Case Study, Ivey Publishing, Product No: W24914, Ivey Business School, Ontario, Canada.
  • Paul P (2020), “Efficient Diversification” – Case Study in Accounting and Finance, The Case Centre, UK (case study along with teaching note and instructor spreadsheet has been uploaded). Case No.: 120-0096-1. Teaching Note No.: 120-0096-8, Instructor spreadsheet No: 120-0096-8B

Chapters in Book Published:

  • Paul P, (2025), Predicting Sustainable Working Capital Requirement for Firms by Using Dynamic Panel Data System Generalized Method of Moment (GMM-SYS), Agile Business Transformations, Priorities, Lessons, and Practices, Apple Academic Press with CRC Press, Taylor & Francis Group. Hard ISBN: 9781774918586, E-Book ISBN: 9781003559344.(Scopus Indexed),
  • Paul P, (2024), A Student’s Perspective on the Role Of Sustainable Finance In Management Education, Managing Sustainable Development, Bloomsbury Publisher.
  • Paul P, (2024), A Discovery Of Students’ Perception Toward Accounting In Management Education, Managing Business Strategies through Sustainability, Environment and Technology, Bloomsbury Publisher, ISBN:9789356405264, Editor: Biranchi Narayan Swar and Neeraj Singhal
  • Paul P, Yadav S., and Srivastava S, (2023), A Study On Financial Distress Analysis Of The Indian Pharmaceuticals Industry, Resilience, and Sustainable Development, Bloomsbury Publisher.
  • Paul P, (2023), Performance Analysis of HUL using DuPont Model, Reinventing Management through Sustainability, Innovation and Analytics, Bloomsbury Publisher, 2023.ISBN: 9789356403451, Editor: Biranchi Narayan Swar and Neeraj Singhal.
  • Paul P, Yadav S., and Srivastava S, (2023), Financial Distress Analysis Of The Steel Industry Using Altman’s Z Score Model, Reinventing Management through Sustainability, Innovation and Analytics, Bloomsbury Publisher. ISBN: 9789356403451, Editor: Biranchi Narayan Swar and Neeraj Singhal.
  • Paul P (2022), A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in India. Sustainable Marketing and Customer Value, Routledge, Taylor & Francis Group Publisher, (Scopus indexed).ISBN: 9781032002453 Editors: Subrata Chattopadhyay, Sundeep Singh Sondhi, and Arunava Dalal
  • Paul P and Giri S, (2020), Understanding Business Sustainability by Analyzing Financial Leverage Impact on the Profitability, Managing Business- A Twenty-First Century Perspective, Feel Book Publisher. ISBN: 9789389445214,
  • Paul P and Giri S, (2020), Supply Chain Visibility in Manufacturing Industry, Managing Business- A Twenty-First Century Perspective, Feel Book Publisher. ISBN: 9789389445214,
  • Paul P., (2013) An Empirical Study on Investors’ Perception towards Mutual Fund, Strategic Measures for Economic Sustainability and Innovations by Kushagra Institute of Information & Management Science and Himalaya Publication House, New Delhi, 2013. ISBN-978-93-5097-696-8
  • Paul P., (2011) Changing Phases of Indian Life Insurance Industry Potential and Prospect’ (Chapter 22) in the Book on ‘Financial Risk Management- A Challenge for the Competitive Markets’ by Rourkela School of Management & Information Science and Excel Books, New Delhi, First Edition, 2011.ISBN-978-81-7446-910-6,

Book Published:

  • Edited Book on Managing Sustainable Development, 2024 by Bloomsbury Publisher with Dr. S Giri, Dr. P. Mitra, and Dr. N. Singhal. ISBN: 978-93-56408-69-2
  • Edited Book on Resilience and Sustainable Development, 2023 by Bloomsbury Publisher with Dr. S Giri, Dr. P. Mitra, and Dr. N. Singhal. ISBN-978-93-56404-13-7
  • Edited Book on Sustainable Development: A Value Chain Perspective, 2019 by Speaking Tiger with Dr. S Giri, Dr. P. Mitra, and Dr. S. Chattopadhyay. ISBN-978-93-88874-23-6
  • Text Book on Organizational Behavior, 2013, published by Engineers’ Mind Publication with Dr. S. Bhol, ISBN-81-7406-014-6

She has conducted MDPs in the areas of Finance for non-Finance professionals, Business Leadership for bank executives, General Management, and Sustainability for organizations such as MSTC, FSNL, LIC, Canara Bank, and others.

Academic Consulting for IIFT Kolkata for the academic session 2018-19, 2019-20, 2020-21, 2021-22, 2022-2023, 2024-2025 for the following course:

  1. Security Analysis and Portfolio Management.

Training Consultancy
Creating Effective Organization, FSNL Bhilai, ( Co – Trainers Dr. Sunil Giri and, Dr.Paroma Mitra)

Worked as Management Trainer in the World Bank Second India Development Marketplace (IDM) 2007 project on “Capacity Building of Rural Women on Production and Marketing of Cashew Apple Juice” executed by Centre for Management Studies, Bhubaneswar, Odisha.