JOURNAL ISSUES VOLUME-I, ISSUE-I (JANUARY – JUNE, 2020)

Contents

• Front Page
• Editorial

Articles

• Villages are the key to sustainable marketing in India: An invitation to rural marketing education and to research on rural unorganized retailers

  Dev Narayan Sarkar, Kaushik Kundu Page-1-8

• Sustainable Business- Lessons from Indian Ethos

  Pramod Pathak , Saumya Singh Page-9-15

• Sustainability Practices vis-à-vis Firm Performance: The Indian Context

  Amir Jafar, Partha Sarkar, Anjan Kumar Ghosh Page-16-25

• Understanding the Impact of Strategic Sourcing: Identifying the Optimal Approach in Managing a Global Network

  Niraj Kumar Mahapatra Page-26-31

• A Note on Psychology of Investing

  Chetan G K Page-32-38

• Industry 4.0 Preparedness in Indian Pharmaceutical companies – A Review and Agenda for Future Research

  Ishita Adhikari & Neeraj Singhal Page-39-45

• Effect of Size and Value in Three Factor Model: Evidence from Indian Equity Market

  Debaditya Mohanti & Ravi Kumar Jain Page-46-53

• Management Case Selectronic: Facing Disruption Due to Artificial Intelligence

  Jaydeep Mukherjee Page-54-64

Book Review

• Sustainable Development: A Value Chain Perspective

  Pinku Paul, Sunil Giri & Paroma Mitra Page-65-66

• The Inevitable: Understanding the 12 technological forces that will shape our future

  Niharika Gaan Page-67-68

• Democracy on the Road: A 25-Year Journey through India

  Souvik Benerjee Page-69-70