A five-day MDP was organized by the Centre for Entrepreneurship and Start-ups in association with MSME for management students. The Management Development Program was conducted in MDI Murshidabad for a Batch of students by MSME- Development Institute organized by the Centre for Entrepreneurship and Startups – MDI Murshidabad from 4rd to 8th Nov 2019. This program was conducted to provide students viewpoint of starting a small business and what sort of support is available to MSME along how to procure it. Even if one aims for large businesses and wants to be an entrepreneur, one has to start with a small prototype or basic functional model of business.
The MDP was on Marketing Management. Sessions on Sales Promotion Techniques and Marketing Planning was taken up by Shri Biswarup Chatterjee in which students learnt how to approach the market through some unconventional ways which are way more feasible and effective. Sessions were held to know all schemes and facilities by government, Ministry of MSME and institutions for entrepreneurs along with instructions to avail them, by MSME-DI. Marketing Management sessions by Dr. Subhajit Bhattacharya showed basic marketing tools for MSME along with Marketing Forecasting, Planning and Rural Marketing. Sessions for motivation, SWOT analysis and 5P’s of marketing, showed the students how to expand the business to an international level through the way of exports by Shri Chandra Shekhar Mukherjee. The last session was an eye-opener in which students came to know how much data we can consider in decisions and how much we can spread our business through digital marketing by Shri Kaushik Bhattacharya.
It was a beautiful journey of five days which lead students to years of exposure from respected faculty. This was a mind-changing program for many students as they had brainstorming sessions and discussed relevant marketing concepts in the real-life scenario.
