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Dr. Biranchi Narayan Swar

Professor-Marketing

Profile

Dr. Biranchi Narayan Swar is M.A. (Economics), MBA (Marketing) and Ph.D (Marketing of Services). He was ranked 3rd in order of merit in B.A (Economics) and M.A. (Economics) in the University Examination. Dr. Swar has been awarded the National Scholarship from Ministry of HRD, Government of India. He is an alumnus of IIM, Indore and has more than 18 years of rich teaching, research and industry experience in reputed organizations. His areas of expertise in teaching are Marketing of Services, Sales and Distribution Management, Customer Relationship Management, Product and Brand Management, and Marketing Analytics and Intelligence etc.

His research interests include shoppers’ buying behavior, online retailing, service quality and branding. He has published more than 30 research papers in various Scopus and ABDC listed Journals. He has guided Ph.D Scholars and presented research papers in more than 65 scholarly and professional conferences organized within (Only in IIMs or at par) and outside India. He has got the best paper awards for his contribution to the research in various conferences. He is the reviewers and in the editorial board of the various peer reviewed Journals. Globally, his total research interest score is higher than 82% of the researchers in the area of Marketing as per ResearchGate, Germany.

He has academically associated with the association like AIMS International (Association of Indian Management Scholars), and Academy of Marketing (U.S.A) etc. Dr. Swar conducted various MDP/EDPs in the area of marketing like (How to create a service excellence organization, Advanced data analysis for effective marketing decisions, How to boost your Sales, Managing products and brand building strategies for Organizational Growth etc.) for the corporates like IOCL, HUL, Sony, RINL, NALCO, Voltas, Bosch, OYO, Birla Tyres, Union Bank of India, Emami Papers Ltd, John Distilleries and many more. Has undertaken various Consultancy and Project works of reputed Companies as well.

  1. Marketing of Services
  2. Sales and Distribution Management
  3. Retail Management
  4. Customer Relationship Management
  5. Marketing Analytics

The Marketing Analytics (MKA) course is a newly introduced course in the area of Marketing. This year (2023-24), I shared this course with Dr.Mitra. The course introduces the student to various models, tools, and analytical tools in diverse areas of marketing, such as Pricing, Retail, Customer Analytics, and the like.

  • The course assumes a problem-solving approach, in addition to exposing the student to relevant theories, including the statistics. Naturally, there remains a felt need for implementation of the marketing models that are discussed. To this end, more than 50% of the sessions are held in a computer laboratory, where students are exposed to actual problem solving, most typically when faculty runs SPSS and along with this student also get an exposure to learn this tool.
  • When it comes to implementation of the tools, we assign team projects that aims to solve a practical problem in the realm of marketing analytics. This is an innovative component aimed at enhancing problem solving skills of students. A number of cases solved in the class supplemented by a project of this nature is expected to give the student a more comprehensive understanding of the subject matter as compared to conventional approaches that remain confined to texts.

The Marketing of Services (MOS) course is an elective we teach in term 4 in the area of Marketing. As a part of the course, I ask the students to prepare (really, they prepare in the class and there is always a great learning when they do it) a service blueprint and after working on the same project they need to submit for evaluation. This is something different I do in my MOS sessions.

PUBLICATIONS-PAPER IN PEER REVIEWED JOURNALS:

  1. Fernades Semila, Panda Rajesh, Venkatesh V.G, Swar Biranchi Narayan and Yangyan Shi. (07/2022) “Measuring the Impact of Online Reviews on Consumer Purchase Decisions – A Scale Development Study” in Journal of Retailing and Consumer Services (ISSN: 0969-6989, Scopus/ABDC-A, ABS-2*).
  2. Swar Biranchi Narayan and Panda Rajesh. (05/2021) “Online Retail Service Quality: Scale Development and Validation” Vision-The Journal of Business Perspective (Scopus/ABDC-C).
  3. Ameer Hussain, A., Swar Biranchi Narayan Swar, and Bhattacharyya, R. (07/2019) “A study on the impact of various dimensions of conflict in channel relationship and performance”, International Journal of Public Sector Performance Management, 5(3/4), pp.351-369, (ISSN: 1741-105X, Indexed in ABDC-C, Scopus)
  4. Swar Biranchi Narayan (02/2018) “An Exploration into the Factors driving Working Professionals buying Small Cars” Global Business Review, 19(1), pp.175-186, (ISSN: 0972-1509, Indexed in ABDC-C, Scopus, SCI, ProQuest and Ebsco).
  5. Swar Biranchi Narayan, Panda Rajesh (07/2017) “Customer Satisfaction, Product Quality and Service Quality: An Empirical Analysis for Staple and Luxury Products” International Journal of Applied Business and Economic Research, 15(16), pp.109-120, (ISSN: 0972 7302, Indexing in American Economic Association, ABDC-C, Scopus (Elsevier)).
  6. Swar Biranchi Narayan, Panda Rajesh (03/2017) “Customer Satisfaction and Online Retail Service Quality: A SEM Approach” International Journal of Applied Business and Economic Research, 15(2), pp.307-318, (ISSN: 0972 7302, Indexing in American Economic Association, ABDC-C, Scopus (Elsevier)).
  7. Swar Biranchi Narayan, Hussain Ameer A, and Bhattacharya Rumna (04/2017) “Analysis of Inter-relationship between trust, communication and commitment and its effect on work relationship and performance: With special reference to Indian pump manufacturer and distributors” International Journal of Applied Business and Economic Research” 15(2), pp.289-305, (ISSN: 0972 7302, Indexing in American Economic Association, ABDC-C, Scopus (Elsevier)).
  8. Swar Biranchi Narayan and Panda Rajesh (08/2016) “Customer Expectations and Performance of Banks-An Empirical Analysis” Indian Journal of Marketing 46(8), pp.25-36, (ISSN: 0973 8703, Indexing in Cabell’s Directory of Publishing Opportunities, USA, Ulrich’s International Periodicals Directory, USA, Scopus (Elsevier)).
  9. Swar Biranchi Narayan and Panda Rajesh (04/2016) “Electronic Retailing: A Review of Determinants of ‘Online Shopping Intentions’ in India” Indian Journal of Science and Technology (ISSN-Online: 0974 5645, Print: 0974 6846), 9(15), pp.1-6 (Impact Factor: 1.30), (Indexed in Scopus, J-Gate and Ebsco).
  10. Swar Biranchi Narayan and Panda Rajesh (01/2015) “Green Marketing in India: A Study of Selected Cases” International Journal of Applied Services Marketing Perspectives (ISSN-Online: 2279 0985, Print: 2279 0977). 4(1), pp.1444-1449. (Impact Factor: 5.057)
  11. Swar Biranchi Narayan and Panda Rajesh (01/2015) “Indian Retail Banking: Understanding Customers’ Expectations” Perspectiva-A Case Research Journal, 1(1), pp.23-32. (ISSN-2394 9961).
  12. Swar Biranchi Narayan, Panda Rajesh and Mukerjee Kaushik (07/2014)) “Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers” Indian Journal of Marketing, 44(7), pp.7-17, (ISSN: 0973 8703, Indexing in Cabell’s Directory of Publishing Opportunities, USA, Ulrich’s International Periodicals Directory, USA, Scopus (Elsevier)).
  13. Swar Biranchi Narayan and Sahoo P. K (01/2014) “Measurement of Service Delivery in Selected Banks-A Perception & Expectation Analysis” Management Edge, 7(3), pp.14-24, (ISSN: 0976-0431, Indexed and Listed at Ebsco, ProQuest and Ulrich’s Periodicals Directory).
  14. Swar Biranchi Narayan and Panda Rajesh (10/2013) “Online Shopping: An Exploratory Study to Identify the Determinants of Shopper Buying Behaviour” International Journal of Business Insights and Transformation, 7(1), pp.52-59, (ISSN: 0974 5874, Embedded in Ebsco, Listed in Ulrich’s Periodicals Directory and Cabell’s Management Directory, USA).
  15. Swar Biranchi Narayan (12/2013) “Green Marketing-Demonstrating a Strong Commitment to the Environment” TSM Business Review-International Journal of Management, 1(1), pp.27-35, (ISSN: 2348-3784).
  16. Swar Biranchi Narayan (07/2013) “Measurement of Service Delivery in selected Public, Private & Foreign sector Banks-An Empirical Study” The Journal of Indian Management and Strategy, 18(3), pp.31-38, (ISSN: 0973-9335, Embedded in www.indianjournals.com with eISSN: 0973-9343,Indexed in J-gate, Ebsco, ProQuest, Google Scholar, Indian Science Index and Indian Citation Index).
  17. Swar Biranchi Narayan (10/2012) “Measurement of Employees’ Service Quality & Delivery in selected Public, Private & Foreign sector Banks” Anvesha-The Journal of Management, 5(4), pp.34-39, (ISSN: 0974-5467, Embedded in ProQuest).
  18. Swar Biranchi Narayan and Sahoo P. K (07/2012) “Service Quality: Public, Private & Foreign Banks” SCMS Journal of Indian Management, 9(3), pp.43-51, (ISSN: 0973-3167, Embedded in Cabell’s Directory,USA, Ebsco, ProQuest).
  19. Swar Biranchi Narayan and Padhy P.K (01/2012) “Managing Customers’ perceptions and expectations of Service Quality in Banks- An Empirical Study” Asia-Pacific Marketing Review, 1(1), pp.63-71, (ISSN: 2277-2057, eISSN: 2320 9607).
  20. Swar Biranchi Narayan and Sahoo P. K (07/2012) “Determinants of effective Service Delivery-A Study of selected Public, Private & Foreign sector Banks in Odisha” Business Perspectives and Research (A Sage Publication), 1(1), pp.47-59. (ISSN: 2278-5337, Embedded in Ebsco, ProQuest).
  21. Swar Biranchi Narayan (07/2012) “Managing Customers’ perceptions and expectations of Service Delivery in selected Banks in Odisha” Vidwat-The Indian Journal of Management, 5(2), pp.25-33, (ISSN: 0975-055X, Embedded in Ebsco).
  22. Swar Biranchi Narayan (04/2012) “Measurement of Service Quality Delivery in selected Public, Private and Foreign sector Banks” The Journal of Management and Entrepreneurship, 5 (2), pp.85-102, (ISSN: 2229-5348).
  23. Swar Biranchi Narayan (03/2011) “A Study on Customer Satisfaction & Service Quality Gaps in selected Private, Public & Foreign Banks” SIES Journal of Management, 7(2), pp.62-73,(ISSN: 0974-2956, Embedded in SSRN, it makes among SSRN top 10 list, Ebsco).
  24. Swar Biranchi Narayan and Sahoo P. K (07/2010) “Measurement of Service Quality Gaps in selected Public, Private and Foreign sector Banks-An Empirical Study” The Chanakya-The Journal of RIMS, 9(2), pp.47-62, (ISSN: 0972-3943).
  25. Swar Biranchi Narayan and Sahoo P. K (07/2010) “Measurement of Quality of Service Delivery in selected Public, Private and Foreign sector Banks in Odisha” Business Archives-The Journal of Delhi Business School, 1(2), pp.40-48, (ISSN: 0976-6758).
  26. Swar Biranchi Narayan and Sahoo P. K (07/2009) “Measuring Service Quality in selected Public, Private and Foreign Banks-An Empirical Study” Pragati- The Journal of Shivalik Institute of Management Education & Research, 2(1), pp.13-29, (ISSN: 0974-2018).
  27. Swar Biranchi Narayan (01/2009) “Multi-Channel Retailing-Shopping Makes Simple” Effulgence-The Journal of Rukmini Devi Institute of Advanced Studies, 7(1), pp. 20-25, (ISSN: 0972-8058, Embedded in www.publishingindia.com with eISSN: 0976-1713).
  28. Swar Biranchi Narayan and Pandey Shikha (01/2008) “Impacts of Globalization on Higher Education” Gyanodaya-The Journal of Progressive Education, 1(1), pp.50-59, (ISSN: 0974-1801,Embedded in www.indianjournals.com with eISSN: 2229-4422)
  29. Swar Biranchi Narayan (07/2007) “Challenges and Opportunities of Retailing in India” Journal of IMS Group, 4(2), pp.53-61, (ISSN: 0973-824X, Embedded in Cabell’s Management Directory, USA).
  30. Swar Biranchi Narayan (09/2007) “Challenges and Opportunities of Organized Retailing in India” Journal of Marketing and Communication, 3(2), pp.41-49, (ISSN: 0973-2330, Embedded in Ebsco).
  31. Swar Biranchi Narayan (01/2007) “A Study on Knowledge Management-As a tool for Managing Information” Mangalmay Journal of Management and Technology, 1(2), pp.43-50, (ISSN: 0973-7251, Embedded in www.indianjournals.com with eISSN: 2230-729X).
  32. Swar Biranchi Narayan (07/2007) “Problems, Challenges & Opportunities of Logistics with special reference to Indian Economy” in www.indianjournals.com.

PUBLICATIONS-CHAPTERS IN BOOK:

  1. Swar Biranchi Narayan (09/2021) “Post-COVID 19: The Change in Consumer Behavior and Implications to Retailers” Book titled “Contemporary issues and Challenges in Business Management: Post-COVID 19” by Taylor and Francis, pp. 105-111, (ISBN: 978-1-032-21444-3).
  2. Swar Biranchi Narayan and Panda Rajesh (05/2019) “Impact of customer satisfaction on retail brand loyalty: Does fairness matter?” Book titled “Advances in Business Management-A contemporary perspective” by Emerald Group Publishing (India) Private Limited, pp. 64-81, (ISBN: 978-1-78635-425-9).
  3. Swar Biranchi Narayan and Sahoo P. K (2013) “Role of Micro Finance Institutions (MFIs) in Financial Inclusion” Book titled “Financial Inclusion, Inclusive Growth and the Poor” by New Century Publications, pp. 117-133, (ISBN: 978-81-7708- 367-5).
  4. Swar Biranchi Narayan (2012) “Globalization of Higher Education: What it means for India” Book titled “Higher Education in India: Problems and Perspectives” by The Associated Publishers, pp. 35-59, (ISBN: 978-81-8429-084-4).
  5. Swar Biranchi Narayan (2011) “A Study on Service Quality and Delivery scale validation in selected Public, Private and Foreign sector Banks in Orissa” Book titled “Sustaining Business in Turbulent Times: The Indian Perspective”, by Excel Books, pp.237-246, (ISBN: 978- 81- 7446- 9359).
  6. Swar Biranchi Narayan and Sahoo P. K (2009) “Measurement of Service Quality in selected Public, Private & Foreign sector Banks-An Empirical Study” Book titled “Storming the Global Business-Rise of Asian Tigers” by Excel Books, pp. 147-163, (ISBN: 9788- 1744- 67881).
  7. Swar Biranchi Narayan (2009) “Challenges and Opportunities of Organized Retailing in India” Book titled “Recent Practices in Retail in India” by Bharati Book, pp.26-37, (ISBN: 978- 81- 904762- 63).
  8. Swar Biranchi Narayan, Mishra S.S and Upadhyaya A (2007) “Problems, Challenges and Opportunities of Logistics with special reference to Indian Economy” Book titled “Flexibility with Business Excellence in the Knowledge Economy” by Global Institute of Flexible Systems Management, pp.452-463, (ISBN: 978-81-903397-7-3).
  9. Swar Biranchi Narayan (2007) “CRM in Retail Banking-Count on your Customers” Book titled “Mastering Change for Organizational Excellence” by Excel Books, pp.83-92, (ISBN: 978- 81- 7446- 581- 8).

PUBLICATIONS-BOOK:

  1. Swar Biranchi Narayan, Singhal Neeraj, and Chethan G.K. (09/2021), Book titled “Contemporary issues and Challenges in Business Management: Post-COVID 19” by Taylor and Francis, ISBN: 978-1-032-21444-3.

CHAIRING SESSION-CONFERENCE/SEMINARS:

  1. Track: The Technical Marketing Session in the 4th National Management Summit and Research Conference (NMSRC-2020) organized by International School of Management, Patna during Dec 18th -19th ,2020.
  2. Track:8- Marketing in the 1st Rajagiri Management Conference (RMC 2020) organized by Rajagiri Business School, Kochi and Victoria University of Wellington, New Zealand during Oct 15th -16th, 2020.
  3. Track 2: Communication Quotient 2019, in the biennial conference on the theme ‘Contemporary Media and Communication Ecology: Discourses and Dynamics’ Organized by Symbiosis School of Media and Communication, Bangalore on 19th Jan’19.
  4. Track: Marketing Management, in the Symbiosis Institute of Management Studies-Annual Research Conference i.e. SIMSARC-2015 on the theme ‘Managing Business Globally-An Indian Way’ Organized by Symbiosis Institute of Management Studies, Pune on 11th Dec’15.
  5. Track 3 (Consumer Behavior and Psychology-VI) in the 3rd International Marketing Conference (MARCON 2014) on the theme ‘Re-thinking Marketing’ Organized by Indian Institute of Management, Calcutta during 18-20th Dec’14.
  6. Track 2 (Services Marketing) in the International Conference on “Marketing in Emerging Economies: An Agenda for the Next Decade” Organized jointly by Punjab Technical University (PTU), India and The University of North Carolina (UNC), USA during 15th -16th Dec’12.
  7. Ninth Technical Session (Emerging Issues in Business Management) in the 13th International Conference on Emerging trends, Challenges and Opportunities in Global Business, Management, Tourism and Information Technology Organized by Research Development Association and Research Development Research Foundation in collaboration with Rajasthan Chamber of Commerce and Industry, Jaipur in Goa during 28-29th Sept’13.

PUBLICATIONS- PAPER IN CONFERENCE PROCEEDINGS:

  1. Swar Biranchi Narayan (2021) “Determinants of Investment Behavior in Mutual Funds: An Empirical Investigation” in the 12th International Conference on Digitalization as Vehicle for Innovation, Organizational Growth and Effectiveness organized by Prestige Institute of Management, Gwalior during Feb 19th -20th, 2020, pp.106-121. (eISBN: 978-93-5408-778-3)
  2. Swar Biranchi Narayan, Sharma Aksh (2019) “Determinants of Consumer Buying Behavior towards Television Sets” in the 14th SIMSR Global Marketing Conference on Marketing to Millennials organized by K.J. Somaiya Institute of Management Studies and Research, Mumbai during Feb 5th -8th, 2019, pp.174-179. (ISBN: 978-81-934533-8-4)
  3. Swar Biranchi Narayan, Sharma Aksh (2019) “Factors affecting decision making of Indian consumers for their Television sets” in the 3rd International Conference on Facets of Business Excellence (FOBE 2018) organized by IMT-Ghaziabad during Nov 22nd -26th, 2018, pp.1-9. (ISBN: 978-93-88630-05-4, Bloomsbury Publishing)
  4. Swar Biranchi Narayan (2019) “An Investigation into Young Consumers Online Shopping Behaviour” in the NASMEI Summer Marketing in Information System Conference organized by IIM-Indore during July 26-28th, 2019, pp.58. (ISBN: 978-1-78635-428-0, Emerald Publishing)
  5. Swar Biranchi Narayan (2017) “Relationship between service quality and service delivery: An Empirical Investigation in the Indian Banking Industry” in the NASMEI Summer Marketing Conference on Creating Customer Value organized by IIM-Indore during July 27-29th, 2017, pp.135. (ISBN: 978-1-78635-416-7, Emerald Publishing)
  6. Swar Biranchi Narayan, Panda Rajesh (2017) “An Empirical Study of the relationship among customer satisfaction, fairness, and retail brand loyalty in bricks and mortar stores” in the 7th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 11th-13th Jan’17, pp.407-410, (ISBN: 978-81-920800-6-2).
  7. Swar Biranchi Narayan, Rajesh Panda (2015) “Service Quality Delivery in Indian Retail Banks: An Importance-Performance Analysis” in the 6th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 7th -9th Jan’15, pp.75-81, (ISBN: 978-81-920800-3-1).
  8. Swar Biranchi Narayan, Rashid Sabrina and Ghose Kamal (2013) “Brand Creation in Retail Food Sector: Role of Organizational Culture” in the 5th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 9th -11th Jan’13, pp.197-203, (ISBN: 978-81-920800-1-7).
  9. Swar Biranchi Narayan and Padhy P. K (2013) “Managing Service Quality Delivery: A Study on selected Public, Private & Foreign Banks in Odisha” in the 5th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 9th -11th Jan’13, pp.145-148. (ISBN: 978-81-920800-1-7).
  10. Swar Biranchi Narayan and Padhy P. K (2009) “A Study on Customer Satisfaction & Service Gaps in selected Private, Public & Foreign Banks” in the 3rd IIMA International Conference on “Marketing Paradigms for Emerging Economies” Organized by IIM, Ahmedabad during 7th -9th Jan’09, pp.520-521. (ISBN: 978-81-8424-403-8).

PRESENTED- PAPER IN SEMINAR / CONFERENCES:

  1. Presented a Paper titled “Consumers’ Online Shopping Behavior: A Post COVID-19 Analysis in India” in the First International Management Conference on Post COVID Management Strategies: Recovery, Resilience and Adaptation organized by IIM, Bodh Gaya, during 23rd -24th April’ 2021.
  2. Presented a Paper titled “Brand Loyalty in Online Retailing: Scale Development and Validation” in the SIMSARC 20 International Conference organized by SIMS, Pune during 21st-23rd Dec’2020.
  3. Presented a Paper titled “Service Quality in Indian Banks: Understanding Customers’ perspectives using Supervised Machine Learning Algorithms” in the Seventh International Conference on Business Analytics and Intelligence organized by IIM, Bangalore, during Dec 5th -7th, 2019.
  4. Presented a Paper titled “An Investigation into Young Consumers Online Shopping Behavior” in the 2019 IIM Indore-NASMEI Summer Marketing International Conference organized by IIM, Indore, during July 26th -28th, 2019.
  5. Presented a Paper titled “Shoppers value, customer satisfaction and demographic variables: Evidence from Indian online retail” at the 7th International Symposium of the Society for Global Business and Economic Development (SGBED) on Managing Business in a Digital Age: Opportunities and Challenges organized by Skyline University, Dubai (UAE) during 17th -19th Dec, 2018.
  6. Presented a Paper titled “Brand Loyalty in Online Retailing in India: An Exploration of its Antecedents” at the JAMS India Conference on Managing Business and Innovation in Emerging Markets Organized by Indian School of Business (ISB), Hyderabad during 26th -28th April, 2018.
  7. Presented a Paper titled “Relative importance of factors affecting shoppers’ perception towards digital payment” in the 5th Biennial Conference of the Indian Academy of Management (INDAM) on Indian insights integrating individuals, institutions and innovation organized by IIM-Indore during Dec 18-20th, 2017.
  8. Presented a Paper titled “Relationship between service quality and service delivery: An Empirical Investigation in the Indian Banking Industry” in the NASMEI Summer Marketing Conference on Creating Customer Value organized by IIM-Indore during July 27-29th, 2017.
  9. Presented a Paper titled “An Empirical Study of the Relationship among customer satisfaction, fairness, and retail brand loyalty in Bricks and Mortar Stores” in the 7th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 11th -13th Jan’2017.
  10. Presented a Paper titled “Service Quality Delivery Gaps in Indian Banks-An Empirical Approach” in the International Conference on Marketing, Technology and Society Organized by IIM, Kozhikode during Sept 29th-Oct 1st 2016.
  11. Presented a Paper titled “Corporate Social Responsibility: Few Cases from Indian Corporate” in the International Conference on CSR in the Globalized World: Emerging Issues and Challenges Organized by IIM, Calcutta during 26-27th Feb’16.
  12. Presented a Paper titled “Service Quality Delivery in Indian Retail Banks: An Importance-Performance Analysis” in the 6th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 7th -9th Jan’2015.
  13. Presented a Paper titled “Factors Influencing Buying Small Cars-An Exploratory Study Among Working Professionals” in the 3rd International Marketing Conference (MARCON 2014) Organized by IIM, Calcutta during 18th-20th Dec’14.
  14. Presented a Paper titled “Managing Service Quality Delivery: A Study on selected Public, Private & Foreign Banks in Odisha” in the 5th IIMA Conference on Marketing in Emerging Economies organized by IIM, Ahmedabad during 9th -11th Jan’13.
  15. Presented a Paper titled “Brand Creation in Retail Food Sector: Role of Organizational Culture” in the 5th IIMA Conference on Marketing in Emerging Economies Organized by IIM, Ahmedabad during 9th -11th Jan’13.
  16. Presented a Paper titled “Managing Customers’ perception and expectation of Service Delivery in selected Banks in Odisha” in the International Marketing Conference (MARCON 2012) organized by IIM, Calcutta during 28th -30th Dec’12.
  17. Presented a Paper titled “Determinants of Effective Service Delivery: A Study on selected Public, Private and Foreign Banks in Odisha” in the 1st International Marketing Conference (MARCON 2010) Organized by IIM, Calcutta during 27th-29th Dec’10.
  18. Presented a Paper titled “A Study on Customer Satisfaction & Service Gaps in selected Private, Public & Foreign Banks” in the 3rd IIMA International Conference on “Marketing Paradigms for Emerging Economies” Organized by IIM, Ahmadabad during 7th -9th Jan’09.
  19. Presented a Paper titled “Service Quality Gaps in Indian Banking Services-Emerging Challenges & Opportunities” in the ICTIM 2008 International Conference on “Technology & Innovation in Marketing” Organized by IMT, Ghaziabad during 18th -19th Apr’08.
  20. Presented a Paper titled “India as an Emerging Investment Destination with Special Reference to Retail Industry” in the 9th International Conference on “BRICS-Agenda for Cooperation” Organized by IAMT, Ghaziabad during 5th -7th Dec’07.
  21. Presented a paper titled “Influencer Marketing and Consumer Buying Behavior: Using Supervised Machine Learning Algorithms” in the National Conference on “Machine Learning and Artificial Intelligence” Organized by IIM, Bangalore and CIT, Coimbatore during 26 -27th Aug’19.
  22. Presented a Paper titled “Role of Foreign Direct Investment in Indian Economy” in the National Conference on “Forecasting Financial Markets in India (FFMI-08)” Organized by VGSOM, IIT Kharagpur during 29th -31st Dec’08.

A Study on Service Quality Delivery and Customer Satisfaction in Indian Retail Banks” (Funded by Symbiosis International University, Pune).

Conducted MDPs and Executives training for companies like NALCO, RINL, HUL, John Distilleries Pvt.Ltd, Hero Motocorp, Birla Tyres, Emami Paper Mills Ltd etc.

Association of Indian Management Scholars (AIMS International), IIM Indore.

  1. Paper titled “Young Consumers Buying Behavior towards Green Products” has been adjudged for the BEST PAPER AWARD during the International Conference on Business Transformation and Excellence in Global Scenario organized by VIT-AP during 16th -18th Dec’ 2021.
  2. Case Study titled “Tata Tea Jaago Re! Campaign” has been adjudged for the BEST CASE AWARD during the International Conference on Business, IT and Enterprise Architecture (ICBIT-2020) Organized by Management Development Institute (MDI), Murshidabad during 25th -26th Sept’2020.
  3. Research Paper titled “Green Marketing Initiatives: A Study of Selected Cases from India” has been adjudged for the BEST PAPER AWARD during the 13th International Conference on Emerging trends, Challenges and Opportunities in Global Business, Management, Tourism and Information Technology Organized by Research Development Association and Research Development Research Foundation in collaboration with Rajasthan Chamber of Commerce and Industry, Jaipur in Goa during 28-29th Sept’13.
  4. Ranked 3rd in order of Merit in B.A (Economics) and M.A (Economics) in the University Examination in the year 1999 and 2001 respectively.
  5. Holder of National Scholarship from Ministry of HRD, Government of India.